Kitchen-Remodelling / November 2, 2024 / by Samantha Williams

How to Get Customers Online: The No BS Guide for Kitchen Remodelers

Hey there! You’ve been transforming kitchens for years, but now it’s time to transform how you attract those kitchens. In today’s digital world, your next client is more likely to find you online than through a neighbor’s recommendation. Here’s a no-nonsense guide to boost your online presence and reel in those clients without the fluff.

1. Build a Showcase Website, Not Just a Website

The Portfolio Page: Your work speaks for itself. Create a visually rich portfolio with before-and-after photos. Use high-quality images and perhaps even virtual tours of completed projects. Include client testimonials right next to the projects they’re praising.

SEO for Local Searches: Optimize your site for local SEO. Use keywords like “Midwest kitchen remodeler” or “Suburban kitchen design”. Tools like Google’s Keyword Planner can help identify what potential clients are searching for.

2. Leverage Social Proof Through Social Media

Instagram and Pinterest: These platforms are visual goldmines. Post daily updates of ongoing projects, design tips, and quick DIY videos. Engage with followers by asking for their opinions on tile choices or countertop materials.

Twitter Insights: Use Twitter to share quick tips or industry news. Engage with trends like #TransformationTuesday where you can show off your projects. Look for threads where people ask for contractor recommendations and chime in with your expertise.

3. Content Marketing with a Twist

Blogging with a Purpose: Write blogs that solve problems. Think “Top 5 Budget-Friendly Kitchen Upgrades” or “How to Choose the Perfect Kitchen Layout”. Use tools like AnswerThePublic to find what questions homeowners are asking.

Guest Posting: Reach out to home improvement blogs or local business sites. Offer to write guest posts that link back to your site. This not only drives traffic but also builds your authority in the field.

4. Email Marketing That Doesn’t Feel Like Marketing

Newsletter with Value: Instead of just promoting your services, offer a monthly newsletter with DIY tips, current trends in kitchen design, or even a ‘Kitchen of the Month’ feature from your projects.

Segment Your Audience: Not all clients are the same. Segment your email list based on their interests (luxury remodels vs. budget makeovers) to send tailored content.

5. Utilize Video Marketing

YouTube Tutorials: Create videos on “How to Maintain Your New Kitchen” or “Choosing the Right Materials for Durability and Style”. This positions you as an expert and helps in SEO.

Live Q&A Sessions: Use platforms like Instagram Live or YouTube to host live sessions where you answer real-time questions from potential clients. This builds trust and engagement.

6. PPC Campaigns with Precision

Targeted Ads: Use Google Ads to target homeowners in your service area looking for kitchen remodels. Use ad extensions to showcase your ratings, location, and even a gallery of your work.

Retargeting: Implement retargeting ads for those who visited your site but didn’t contact you. Sometimes, seeing your ad multiple times can prompt action.

7. Networking in the Digital Age

Join Online Communities: Participate in forums like Houzz or local community groups on Facebook. Offer advice freely; your generosity can lead to referrals.

Webinars and Online Workshops: Host webinars on kitchen design trends or budgeting for a remodel. This not only educates but also showcases your expertise.

Conclusion

The digital landscape might seem daunting, but it’s ripe with opportunities for a craftsman like you. Remember, every click, like, and share is a potential handshake with a new client. Implement these strategies, measure what works, and refine your approach. Here’s to filling your calendar with projects that excite you as much as they transform your clients’ homes. Let’s get digital, but keep it real – just like your craftsmanship.

About The Author

My name is David Efod. I am an authority strategist and the co-founder Reeoah, where we help professionals build their brands, command premium prices, and become the go-to experts in their fields. With a passion for impactful storytelling and proven strategies, we empowers clients to stand out in competitive markets and thrive.

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